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0151 652 2222

GB Tours
36 years

Why book with GB Tours?

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place! View our video here.

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 38 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 15 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!

Customer Reviews

Don't take our word for it. Take theirs...

Bideford, Clovelly & Bude (A)

The hotel was very good and the trip was very good value, I want to say thank you to the driver Michelle who had an appalling drive back when the M5 was closed and then the coach broke down on the way home. A replacement coach was with us in around an hour and both Michelle and Chris (who brought the replacement) were cheerful, helpful and patient throughout. The whole situation, in my view, could not have been handled better. Regards P Goulborn

Torquay & Devon Summer Break (C)

Another value for money holiday. The Headlands hotel was excellent, lovely location and very good food. Special thanks to our driver, Peter who was very friendly and helpful.

The Belfast Bounty (D)

My wife and i have just returned from the Belfast Bounty tour. It was an absolutely excellent tour yet again. Very good hotel, nicely situated for night life, which we took advantage of. Andy, our Lakeside driver, was excellent yet again. The tours were superb. Titanic experience fantastic, Belfast tour excellent, Giants causeway tour excellent, Bushmills distillery tour fantastic, Londonderry visit and tour brilliant, especially the guided walking tour by John. We will do this tour again

Isle of Wight Trouville Hotel (M)

good holiday -Coach Driver/tour Guide - Hugh Excellent

Lake District Mini Break (W)

Absolutely brilliant two day trip to the Lake District with Graham our excellent and informative coach driver.Everything was a positive.The Holiday inn express where we stayed the night was excellent.Room very well laid out and breakfast and evening meal very nice.The Lake Windermere cruise was beautiful.l don't know how GB tours did all this for what they charged us but you can rest assured l will be returning for another coach trip with GB tours.Well done and thank you.

Yorkshire - City, Dales & Moors (M)

This was a beautiful tour which provided a lot of free time to see the city of York and the surrounding countryside. The hotel was in a good central location within easy walking distance of all the main sites. I woud like to make this trip again but alas it has not been repeated again.