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0151 652 2222

GB Tours
36 years

Why book with GB Tours?

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place! View our video here.

If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 38 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 15 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!

Customer Reviews

Don't take our word for it. Take theirs...

ABBA Voyage, London (U)

Thank you for a great trip, - we were picked up on time from Hereford Train Station by Graham. Graham & Alex are a great credit to your company. Graham kept us informed through the trip where unfortunately the road was shut @ Birdlip and he had to make a detour through Cheltenham. Once in London he gave us commentary on local land marks and funny stories, also when leaving London on Monday. The bus was comfortable and clean . Graham is a true gentleman . We enjoyed the show , had great seats , again Graham was there to pick us up when we came out. The hotel was a fantastic experience we loved it , a great choice. Thank you GB tours , everything with this trip was fabulous also great value. thank you .

Jersey by Coach De Normandie Hotel (D)

What a great holiday. First time visit to Jersey . Beautiful country, so easy to travel round. would recommend daily bus pass. busses every 15mins. Hotel was so good , bedroom large, spotless and sea view. Great food with a good selection . Really warm water in swimming pool, just perfect. Our GB drivers to and from Poole were on time and so helpful. Need to return, so much to see and do. Thank you GB

Treasures of Northumberland (U+C)

This was the first coach holiday for my husband and me. Everything in the control of GB Tours was excellent, from the skills of our driver (Richard) to our accommodation at The Little Haven Hotel and the daily trips, where a special mention goes to the blue badge guide, Jan, who accompanied us on our trip to Hadrian’s wall. Unfortunately there was a down-side. Though not in the control of GB tours, the evening meals at the hotel were a disappointment. The service was slow (on one evening, particularly so), the food was sometimes lukewarm and was often unappetising. This was a great shame. Our room was comfortable and the youthful staff were charming. The hotel was let-down by the kitchen. Nevertheless, we look forward to our next holiday with GB Tours.

Cotswolds Railway Day Trip (E)

Our second time on this trip and it did not disappoint. Nice easy ride down to Tewkesbury - Plenty of time to eat and shop then a pleasant little journey to Cheltenham Race Course Railway Station to board our Steam Train, in our reserved carriage,, to Broadway and back. This has to be the best Heritage Steam Railway journey for scenery in the country and on top of that, every station on this line is both picturesque and in pristine condition. An absolute credit to all involved and Thank You GB Tours for running this trip. We look forward to the next one. Mal and Sue, Newcastle Under Lyme

Devon & Cornwall Combo (W&C)

This is our second visit to the Queens Hotel in Paignton. We booked a twin first floor room, it was spacious clean and bright. Everything is very well organised. Once we arrived at the hotel we were greeted by their very friendly manager Bill, we were served tea and coffee and given our room details whilst our cases were delivered to our doors. The food at this hotel is excellent and served directly to your table, the dining room staff are really efficient and friendly, if you have any special needs or requests the chef will do his best to sort you out. The day trips were really well planned and very enjoyable. The bar is well stocked and there is entertainment in the evenings for those who want it. The weather was so good we went out for a walk and enjoyed the wonderful views before returning to the hotel for a couple of relaxing drinks. Our driver Steve was again helpful and polite, he gave us all of the information we needed very clearly. The coach was comfortable and clean and our journey was really pleasant. For a budget priced holiday we got excellent value with a lot of smiles and kindness thrown in. We will go back.

TLH Resort, Torquay (S)

Lovely place to stay food excellent, nice trip